As Senior Vice President, Media for Major League Soccer and Soccer United Marketing, Seth Bacon is responsible for developing and executing the direction of the League’s media properties and overseeing the distribution of content and programming on international, national and regional levels through advanced multimedia platform channels.
Bacon works closely with all current and future MLS/SUM broadcast partners — ESPN, NBC Sports, Fox Sports, Univision, TSN and RDS — to integrate the League’s television agreements to televise MLS games in the United States and Canada.
Bacon brings nearly 15 years of broadcast experience to MLS and SUM and most recently served as Managing Director, Broadcasting for NASCAR, where he was a core member of the team that negotiated the sport’s multimedia rights agreements. During his 11 years with NASCAR, Bacon managed and maximized relationships and sponsorship opportunities with broadcast partners, developed the organization’s first Hispanic broadcast partnership and was instrumental in renewing NASCAR’s international business with more than 30 broadcast partners.
Before joining NASCAR, Bacon served as an Associate Producer at Fox Sports Net where he was a member of the original production team that launched “The Best Damn Sports Show Period.”
Bacon is a graduate of Emerson College. A native of Maine, Bacon currently resides in Greenwich, Connecticut with his wife Katie and their two sons.