Key Themes

The 2021 edition of the OTT Summit USA will focusing on three main themes – Strategy, Content and Technology.

The significant disruption to the sports industry during 2020 has caused a swift adoption of remote broadcast technology, a re-examining of live rights’ values and redesigned commercial strategies. As ever, the epicentre of all this rapid change is the American market.

Strategy

Outlining the best practices and business models that underpin the broadcast and OTT industry including rights valuation, monetization, and subscription development. As a mature streaming market in the US, there will also be a focus on the large gains to be made globally by understanding when and how to expand into new markets including LATAM.

Topics include:

  • Monetization Models
  • Social Media
  • Share of Wallet
  • Reach vs Revenue
  • Rights Valuation
  • Marketing & Subscriber Acquisition

Content

Centered around the rising consumption of original content and archival footage, as well as best practices for distribution and formats on social media platforms. With changing legislation in the US we’ll also examine opportunities for gamification content and engagement as part of the broadcast experience.

Topics include:

  • Gamification
  • Original Content
  • Fan Engagement
  • User-Generated Content
  • Maximizing Highlights
  • Sports Betting

Technology

Sessions focused on this theme will explore not only the tech currently helping deliver content to scale but also the innovation that will provide the new standard for user experiences in sports consumption. Thought leaders will provide insights into the best ways to implement technology and data within the broadcast industry to ensure fans continue to be connected and engaged with the sports they crave.

Topics include:

  • Platform Development & User Experience
  • Latency & Delivery
  • Piracy
  • Cloud Technology
  • Remote Production
  • Data, AI & Personalization