March 2021, Virtual Summit

Leading the sports broadcast disruption

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Senior decision makers
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Influential speakers
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Leading the sports broadcast disruption

The inaugural OTT Summit USA took place in February 2020 at the Turner Studios in Atlanta. The summit brought together over 300 of the brightest minds in the industry for two days of discussions and debate, unpicking the major changes the sports industry is facing. Don’t miss out on the second instalment in March 2021!

2020 Speakers

Mark Shuken


Mark Shuken is a widely respected media, sports, and entertainment leader with a track record of driving business results at both major established and emerging sports networks. As President of Pac-12 Networks, Shuken is responsible for leading the country’s first national television network to be wholly owned by institutions of higher education.

Shuken brings to Pac-12 Networks two decades of experience in growing revenue, distribution, and overall value for sports networks. His prior leadership roles include running sports networks for major media companies such as Time Warner Cable, where he led the creation of three regional sports networks for the Los Angeles Lakers, LA Dodgers and LA Galaxy, as well as DirecTV, Liberty Media, and Fox Sports, including having worked directly with many Pac-12 universities.

Throughout his career, Shuken has developed a reputation as an engaging and driven leader with an entrepreneurial spirit befitting the president of a first of its kind sports network like Pac-12 Networks.  He is experienced in developing and driving successful strategies in collaboration with key media stakeholders across all areas of the sports media industry, including content, production, programming, distribution and revenue generation.

Lenny Daniels


Lenny Daniels is President of Turner Sports, a division of WarnerMedia. In this role, he is responsible for all aspects of Turner Sports’ day-to-day management including production, programming, scheduling, league relations, business development, ad sales, marketing, digital, talent, events and operations. Appointed to the position in 2014, Daniels also leads the development of Turner’s data infrastructure and business capabilities to grow revenue and consumer insights across all of the brands within the sports portfolio.

Additionally, Daniels leads the overall strategy for the division including acquisitions, programming and expansion of the company’s sports media rights.  Turner Sports’ expansive portfolio of premium sports content includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, the UEFA Champions League and UEFA Europa League, ELEAGUE and professional golf; a digital portfolio including Bleacher Report and B/R Live – Turner Sports’ new premium live streaming service – along with and and an accompanying collection of mobile websites and connected device apps.  Daniels also guides Turner Sports’ partnership with the NBA to jointly manage NBA Digital and its vast portfolio – NBA TV, the NBA App, NBA League Pass and

Laura Froelich

Head of U.S. Content Partnerships

Laura leads U.S. Content Partnerships at Twitter, bringing exceptional content from Sports, News and Entertainment publishers to the most valuable audiences when they’re most receptive, while driving business results for these strategic partners and Twitter. Prior to joining Twitter in February 2014, she spent five years at CBS Interactive devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and college football, The Masters, PGA Tour golf, as well as the suite of fantasy games from Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS, Laura focused her career in sales and marketing at such notable publishers as CNET, Ziff-Davis, and Condé Nast. Laura is a graduate of Brown University where she received a BA in International Relations. Follow her on Twitter at @laurafrofro.

Jeff Gerttula

Executive Vice President & General Manager

Jeffrey Gerttula is the Executive Vice President and General Manager of CBS Sports Digital. In this role, he leads the media business for CBS Interactive’s sports properties, which include CBS Sports HQ,, CBS Sports Fantasy, SportsLine, 247Sports, MaxPreps, and Scout Media. Gerttula oversees all aspects of these properties including editorial content, live and on-demand video programming, product, technology and design across all digital platforms.

Under Gerttula’s direction, CBS Sports Digital has grown to be the second largest sports property in the U.S., reaching more than 60 million sports fans per month. Gerttula also managed CBS Sports’ record-setting live streams of Super Bowl LIII, Super Bowl 50 and Super Bowl XLVII on CBS Sports Digital platforms. Before joining CBS Interactive, Gerttula served as Vice President and General Manager for Sporting News.

Gerttula holds a BA in Quantitative Economics from Tufts University and an MBA from Stanford University’s Graduate School of Business.

Hannah Brown

Chief Strategy Officer

As Chief Strategy Officer at fuboTV, Hannah oversees strategic development and execution of the sports-centric internet subscription pay-TV service.

Before joining fuboTV Hannah was SVP of corporate development at Relevent Sports, a US soccer business that brings the major European clubs to the US and Asia, where she was responsible for executing and delivering development opportunities either via mergers and acquisitions or organic development.

Prior to joining Relevent Sports she spent almost 10 years at Sky, most recently heading sports business development where she led investments and partnerships with start-ups including fuboTV. Prior to that she was head of rights acquisitions for Sky Sports. Hannah began her career at KPMG as an associate chartered accountant.

Russell Wolff

Executive Vice President & General Manager

As executive vice president and general manager of ESPN+, Russell Wolff is responsible for leadership, management and oversight of all aspects of ESPN+, the industry-leading multi-sport, direct-to-consumer streaming service from The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment and ESPN.

In the role, Wolff works with the leadership teams at DTCI and ESPN to drive the ESPN+ business and grow its subscriber base. Wolff drives the collaboration across programming, product development, technology, content, finance and marketing teams in both business segments. He also works closely with teams in both DTCI and ESPN on the overall management and commercialization of ESPN-branded digital products globally.

Riché McKnight

General Counsel

Riché McKnight serves as General Counsel for UFC, the world’s premier mixed martial arts organization, and Senior Vice President, Deputy General Counsel, and Co-Head of Litigation for Endeavor. Previously, McKnight served as Partner at Winston & Strawn LLP; where he provided legal representation in the areas of securities litigation, mergers and acquisitions, corporate governance litigation, white collar and internal investigations, and sports litigation. McKnight holds a Juris Doctor degree from the University of Virginia School of Law and a Bachelor’s degree in Public Policy Analysis from Duke University.

Bruno Rocha

Executive Vice President, Brazil

Bruno Rocha is the Executive Vice President of DAZN in Brazil. In this leadership role, he is responsible for overseeing the strategic growth of the revolutionary sport streaming service in the market, building the brand with fans, partners and rights holders. During his career Rocha served as Chief Commercial Officer for Perform Content, based out of London, where he has led partnerships with some of the largest rights holders in global sport, including the WTA, FIBA and the NFL. He also led the company’s joint-venture with IMG to commercialize media and marketing rights to CONMEBOL’s club competitions. Prior to Perform, Rocha worked at the NBA in New York where he contributed to a number of business development initiatives across Latin American markets. Rocha holds an MBA from Yale University.

Key Themes


Beyond linear

Social disruption

Market growth

Rights holders




"Many thanks for a very good conference – very impressive, and best of all also very useful, high quality networking."
Head of Security and Compliance, TV, Sports & Broadband, BT
"Congratulations on an excellent and well organised and thought-off event! A must attend for anyone working in OTT!"
Director Business Development, Intel Sports
"Excellent event, everything was top notch."
Chief Operating Officer, Turner Sports